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2018 PRCA
Convention Materials

Presentation and Welcome Address

Presentation 1 - Welcome Address | CEO George Taylor
Intro to the PRCA Mission, Vision, and Values; a snapshot of key metrics in 2018; reinforcing the Strategic Areas of Improvement; and positioning our organization for the future.

2018 Brand Reveal

Presentation 2 - PRCA Brand Reveal | CMO Steve Rempelos & Brand Manager Kristin Gardiner
Purpose and attributes of the PRCA PRORODEO brand.  How our new brand was developed and the new brand guidelines for use. Followed by a brief overview of 2019 changes to sponsor exclusivity, right of first refusal and right of first offer or consideration. [ VIDEO ] | [ POWER POINT ] | [ BRAND GUIDE ]


Presentation 3 - Growing PRORODEO | CEO George Taylor
Identifying the challenges faced by the PRCA and possible solutions, with a look back at how our history can provide keen insight into bold actions that impacted the PRCA’s history and the legacy of the sport.

Fan Engagement

Presentation 4 - Fan Engagement | VP Entertainment Production Vegas Golden Knights Jonny Greco
A fun and factual walk in the footsteps of Jonny Greco on how he learned to engage, honor, and listen to fans.  A very entertaining presentation from a consummate professional.
[ VIDEO ] | [ POWER POINT ] | [ PDF ]


Presentation 5 - PRCA Technology Initiatives | VP Information Technology Dan Martinez
A look at technology trends and how they are used in sports. Presentation includes a review of PRCA's current technology efforts with an exploration into potential implementations and how they will help drive fan engagement and interest in rodeo.
[ VIDEO ] | [ PDF ]

PRCA Manifesto Video The PRORODEO Brand
“This isn’t our first rodeo … who we are, what we stand for … We Are PRORODEO”   

Spoken Word We Are ProRodeo The PRORODEO Spoken Word
Walk in the footsteps of rodeos legends and see how PRORODEO developed into the great American sport it is today. This inspiring message was crafted by the PRCA Team with PRCA Announcer Anthony Lucia narrating.

Get Ready For 2018 NFR PRCA Champion Video
A video montage of PRCA rodeo action set to an upbeat musical theme to set the stage for the 2018 NFR.